Old Spice Man Is Back In Action

The Old Spice Man is back in the saddle again, so to speak. The extremely popular ad campaign that went viral with its first spot is back with what parent company Proctor & Gamble is hopeful will be another Internet sensation.

The Old Spice Man will first be seen in a 30-second "coming attractions" spot online to promote three new commercials in the campaign that will debut during the Super Bowl. In other words, it's a commercial advertising another commercial.

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